Laptop on a coffee table displaying the website for The 0161 Project, with a brown sofa in the background.

THE 0161 PROJECT

Website Refresh & Digital Repositioning for a Community-Led Alternative Provision Brand

Industry - Alternative Provision | Education | Youth Development

Services Delivered - Website Refresh | SEO Positioning | User Journey Improvements | Mobile Optimisation | Copy Restructure | Enquiry Generation Strategy

The Brief

Two mobile phones displaying the website for The 0161 Project, an organization in Manchester. The website highlights their programs, including a pre-16 alternative provision course, with images of community activities and a logo featuring the text 'Education through body'.

The 0161 Project already had a strong identity, loyal community and clear mission.

The challenge was creating a website experience that reflected the energy of the brand whilst making it easier for users, parents and organisations to understand the services available and make enquiries.

The focus wasn’t to completely reinvent the brand, it was to elevate it.

Screenshot of The 0161 Project website featuring information about alternative education through boxing, with program details, registration form, and images of participants training and receiving certificates.

Creating a Website Built for Visibility & Enquiries

The refresh focused on:

  • Improving mobile experience

  • Restructuring user flow

  • Strengthening service clarity

  • Improving search visibility

  • Creating clearer enquiry pathways

  • Modernising the overall feel of the site

It was important the website still felt authentic to The 0161 Project’s Manchester roots and community-led identity whilst improving functionality behind the scenes.

Supporting a Community-Led Brand

The 0161 Project works with young people through boxing-led alternative provision, mentoring and education support.

Because of this, the website needed to:

  • Feel approachable

  • Build trust quickly

  • Communicate impact clearly

  • Appeal to multiple audiences including parents, organisations and young people

The structure and messaging were simplified to help users find the right information faster.

My Approach

A young woman with long brown hair smiling while holding an open Apple MacBook in a well-lit, modern living room.

The project included:

  • Website restructure and navigation improvements

  • Page hierarchy recommendations

  • Updated positioning and messaging

  • SEO foundations and search intent improvements

  • Mobile-first optimisation

  • Enquiry-focused call-to-actions

  • Visual refinement whilst retaining brand identity

The aim was to create a site that felt more elevated without losing the authenticity of the original brand.

The Results

Within the first week of launch, the refreshed website saw an increase in enquiries through improved visibility and clearer user flow.

The new structure allows The 0161 Project to:

  • Communicate services more clearly

  • Support future growth

  • Improve discoverability on Google

  • Create stronger first impressions

  • Generate more inbound enquiries

Business dashboard showing new leads, visits, and unique visitors with growth percentages.

Need help with your website?

Whether you need a complete website build, a strategic refresh or support improving visibility and enquiries, I help businesses create websites designed around real user behaviour and growth.