Fractional Marketing Support for Growing Businesses
Helping service-based brands, wellness studios and homeware businesses grow online through strategic marketing, SEO and conversion-focused website design.
Hello!
I’m Ellie, a fractional marketing consultant helping growing businesses turn their marketing into something that actually drives results.
Many businesses reach a stage where they know marketing matters, but they’re not sure where to focus, whether that’s relying heavily on social media, trying different things, or lacking a clear direction.
That’s where I come in. I bring structure, clarity and execution to businesses that want their marketing to actually generate enquiries and growth.
I work with service-based businesses to build strong marketing foundations through:
High-converting websites
Clear messaging and positioning
Practical, joined-up marketing strategy
Most clients start with a website, then continue with ongoing marketing support to build momentum and drive consistent enquiries.
The goal is simple, to make sure your marketing works for your business, not against it.
Services
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Easy-to-use websites built on Squarespace created to convert, not just look good.
What I do: I create beautiful, mobile-friendly Squarespace websites that showcase your business and attract clients. From design to setup, I handle the technical side so you don’t have to worry.Why it works: A professional website is your 24/7 marketing tool - it builds trust, converts visitors into clients, and sets your business apart.
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Monthly strategic support covering content, planning, ads guidance, and brand consistency.
What I do: I help you plan, schedule, and create content for your social channels (Instagram, LinkedIn, Facebook). You get consistent, on-brand posts without spending hours on content creation.Why it works: Regular, professional content keeps your audience engaged and drives traffic to your website. Perfect for small business owners who want results but lack time.
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SEO foundations & ongoing content that helps your business get found on Google.
What I do: I write SEO-friendly blog posts and web content that helps your site rank on Google. I also give tips for keywords, meta descriptions, and on-page SEO so your business gets found online.Why it works: High-quality content improves search engine visibility and positions your business as an expert in your field.
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Not sure what content you need for your brand or website?
I work with clients to plan, structure and direct content shoots ensuring everything captured aligns with your brand, website and marketing goals.This includes:
Shot lists for photographers
Content planning for social media
Website imagery direction
Campaign-ready content ideas
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What I do: I design eye-catching marketing materials that match your brand. This includes flyers, social graphics, banners, and templates.
Why it works: Consistent, professional design builds brand recognition and helps you stand out - without the cost of a full agency.
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What I do: I provide retainers and support packages to keep your marketing running smoothly. This includes social scheduling, content creation, website updates, and ad hoc marketing tasks.
Why it works: You get flexible, affordable support whenever you need it - perfect for busy small business owners.
For clients who need hands-on support, I offer content days to capture high-quality photo and video content for social media and campaigns.
Ideal for:
Website launches
Social media refresh
Brand storytelling
Includes:
Filming and photography
Reel content
Case studies / testimonials
Content bank for ongoing use
“I’m passionate about helping businesses grow - with smart strategy, measurable goals, and creative marketing that works.”
Ellie Harrop, Founder.
4.9 stars by 50+ customers
“Working with Ellie has been an absolute game-changer for our business.”
— IQA Angels“The knowledge Ellie has to help us with our marketing goals has been more than insightful, the results we have gained from the past 6 months has been powerful.”
— JP Beauty Therapy“We’ve already seen a boost in traffic and sales since launch. I couldn’t recommend Ellie more highly.”
— Lymmington Projects Ltd.Who I work with
I work primarily with service-based businesses who want their marketing to feel clear, professional and aligned with their growth plans.
This includes businesses such as:
• studios and wellness brands
• training providers and education businesses
• consultants and professional services
• salons and aesthetic clinics
• hospitality and lifestyle brands
Many of the businesses I work with already have a strong offering, they just need the right marketing foundations to support their next stage of growth.
Trusted by local businesses and growing brands across the UK
Ready to grow your business?
Let’s work together.
Let’s make your small business shine online!
Whether you need a Squarespace website, ongoing marketing support, or advice on your branding, I’d love to help. Fill out the form below, and I’ll get back to you within 24-48 hours.
Why small businesses choose me?
Affordable, transparent pricing
Clear packages, tailored solutions - no hidden fees.
Conversion-focused
Not just pretty designs; everything is built to drive bookings and sales.
10+ years experience
Working across FMCG, beauty, fitness, restaurants and brand marketing.
Free Guide: The Small Business Marketing Clarity Framework
A simple, practical roadmap to help you grow your business, without the overwhelm.
