3 Branding Tricks (and a Treat) to Boost Your Business This Halloween.
Halloween might be all about ghosts and ghouls but when it comes to your marketing, the only thing scarier than a haunted house is a quiet social feed.
If your brand’s gone a little cold lately, here are three simple tricks (and one treat) to bring it back to life.
Trick 1: Refresh Your Visuals - Even Temporarily
Small tweaks can make a big impact.
Swap your standard imagery for seasonal tones - oranges, deep purples, blacks and golds or add a temporary twist to your logo or cover photo.
Think: a spooky gradient, a cobweb overlay, or even a cheeky pumpkin emoji in your bio.
It’s a quick way to show your brand is active, aware, and ready to have a little fun.
Trick 2: Tell a ‘Frighteningly Good’ Story
People don’t connect with products - they connect with stories.
So use Halloween as an excuse to share one.
Try ideas like:
“The scariest mistake I made when starting my business (and what I learned)”
“3 spooky marketing myths that need to die”
“If my brand was a Halloween character, it would be…”
Stories build trust, personality and engagement - all the ingredients for a killer brand.
Trick 3: Experiment with Something New
Whether it’s a video trend, a poll, or a behind-the-scenes post. Halloween is the perfect time to test new ideas.
The stakes are low and your audience expects creativity.
Tip: Use insights afterwards to see what performs best - then repurpose that winning format for your Christmas campaigns.
The Treat: Be Authentically You
The biggest trick of all? Trying to be someone else online.
The brands that win on social media are the ones that sound human, not polished to perfection.
So have fun, be playful, and share the real people (or pets!) behind your brand.
Want to give your brand a post-Halloween glow-up?
Let’s work together to create a social media strategy that’s full of treats, not tricks.
Book a free 15-minute discovery call today.