Affordable Ways To Market Your Small Business.

6 Oct

Marketing can feel overwhelming (and expensive) when you’re running a small business. But effective marketing doesn’t need a huge budget - just smart, consistent action. Here are five affordable marketing strategies that work for small businesses in London.

1. Claim your Google Business profile

This is one of the quickest wins for any small business. It’s free, and it means you’ll show up in local “near me” searches. Plus, happy customers can leave reviews that boost your credibility.

2. Keep social media simple

Instead of trying to post everywhere, pick one or two platforms where your customers actually spend time. Post consistently (not constantly), and use tools like Canva or scheduling apps to save hours every month.

3. Refresh your website content

Your website is your digital shop window. Make sure it’s always up to date:

Update services and prices regularly
Add new testimonials or case studies
Publish a blog post or two for SEO
Double-check it’s mobile-friendly

4. Use local keywords

If you’re targeting London customers, make sure your website says so!

Phrases like “marketing support for small businesses in London” or “Squarespace website designer London” help you appear in local searches.

5. Reuse what you already have

You don’t always need to create something new. For example:

Turn a blog into multiple Instagram posts
Turn a testimonial into a social media graphic
Share behind-the-scenes photos - they build trust and personality

Marketing doesn’t have to feel overwhelming. With a few affordable, consistent steps, your small business can look professional and attract the right clients.

Want help making marketing easier? Let’s work together!

Ellie Harrop